It Cosmetics Naturally Pretty Palette Tutorial

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it cosmetics, naturally pretty, naturally pretty palette, it cosmetics naturally pretty, it cosmetics naturally pretty palette, it cosmetics naturally pretty palette tutorialI absolutely LOVE It Cosmetics. I don’t think that is a surprise when most people see my makeup collection because I own a lot of their products. It’s a brand that I know when they come out with something new, I can order, without disappointment. When I first seen the Naturally Pretty palette from It Cosmetics, I knew I needed to have it. It’s 15 shades and they are all matte shades. While I do enjoy a little shimmer and sparkle from time to time, I generally love matte colors on my eyes for shadow. This palette gives me the option to add a little shimmer. There is a shade/color in the palette called Transforming Pearl. This shade can be used alone or on top of one of the other colors. If you add it on top of one of the other colors it gives the color a little shimmer. I also like using it on my brow bone or as a little highlighter. The options with this palette are endless. There are neutral colors, warm colors and cool colors. This makes this palette ideal for year round use. There are colors for holiday and falls looks as well as colors for summer looks.

I recently did a tutorial on You Tube for It Cosmetics. I used the Naturally Pretty palette with more of their products to create a beautiful and timeless look. I am going to link the video tutorial and then go over a few of my favorites about each product shown and used in the video. Here’s the video tutorial:

Isn’t that such a fun look! So many products to love!! Okay, so let’s talk about those products! I won’t go into detail with the palette, but I will give you a few more reasons to love it!

  • It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette: The colors are beautiful and be used wet or dry. So with that there are 56 possible colors (matte, pearl, wet, dry) with endless combinations!
  • It Cosmetics Hello Lashes Extensions: No fumbling with falsies! No fall out with fibers! Melted Fiber™ technology makes longer lashes. The innovative formula is your volumizing mascara, lash primer, lash enhancing treatment, long wear lash tint, lash comb, and the look of false lashes!
  • It Cosmetics Airbrush Silk HD Anti-Aging Illuminizer: It provide a natural airbrushed vitality glow with Anti-Aging benefits and instantly blurs away the look of pores and imperfections, diffuses the look of lines and wrinkles on the face, and achieves a more radiant looking, flawless and air-brushed looking complexion.
  • It Cosmetics Vitality Lip Flush 4-in-1 Reviver Lipstick Stain in Love StoryThe Vitality Lip Flush 4-in-1 Reviver Lipstick Stain is a lip product that gives the naturally pretty flush, vitality-filled, color of a lipstick, with the Anti-Aging, hydrating and conditioning feel of a balm AND a long-wear stain that doesn’t dry out lips! Not only is it a lipstick, stain, gloss, and Anti-Aging balm all in one, but it delivers a gorgeous flush of color to lips that wears all day, all while being ultra hydrating and conditioning.
  • It Cosmetics CC+ Lip Serum in Laugh and Love (shown not used for the look): Developed with leading plastic surgeons, our brand new CC+™ Lip Serum is a color-correcting liquid crème gloss takes Your Lips But Better™ to a whole new level of gorgeous lip color and hydration. Lip Serum + Color Correcting CC+™ all in one! Clinically proven color correcting and Ultra-hydrating, Anti-Aging lip treatment. 
  • It Cosmetics LE Naturally Pretty Celebrations Matte Luxe Transforming Eyeshadow Palette (shown not used for the look): These 14 luxe anti-aging silk-infused eye shadows are all matte, perfect for women of all ages. The Transforming Ombre Radiance Ribbon is a completely unique shade, designed to be added to each of the matte shades creating a new pearlized color or adding a sheer golden veil with a simple swipe of a brush! Utilizing cutting-edge technology exclusive to IT Cosmetics, these anti-aging eyeshadows instantly diffuse the look of lines and wrinkles on your eyes and lids.
  • It Cosmetics Bye Bye Under Eye Anti Aging Concealer in Light: Bye Bye Under Eye® uses Anti-Aging technology to help treat the appearance of lines, wrinkles and discoloration, conceal dark circles, age spots and redness, conceal facial imperfections without settling into lines and wrinkles; and helps to diffuse the appearance of wrinkles instantly. It’s highly pigmented and covers absolutely everything and anything. It won’t crease and crack into your fine lines. Best of all it treats skin with anti-aging powerhouse ingredients
  • It Cosmetics Tightline Full Length Black Mascara PrimerIf you have sparse or missing lashes, the Tightline™ brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including Peptides, Collagen, Proteins, Biotin, Nettle Extract, Green Tea, Jojoba, and Vitamins all the way down to the root of your lashes. It also doesn’t clump on your lashes, which gives it a nice natural look! 
  • It Cosmetics Brow Power Universal Eyebrow Pencil (shown not used for the look): Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! Developed with leading plastic surgeons, our proprietary anti-aging technology infuses a blend of brow-conditioning ingredients including Saw Palmetto, Nettle Extract, Green Tea, Biotin, Lecithin, Vitamins A, C, E, Grape Seed and Panthenol. It comes in a universal, transforming shade (universal taupe) that matches all hair colors. It’s formulated to adhere to skin and to mimic the look of real hair; while being a long-wearing formula that won’t budge or smudge. IT Cosmetics® has partnered with the American Cancer Society’s Look Good, Feel Better program and for every Brow Power® pencil sold, one is donated to go to help women face the effects of Cancer with Confidence!
  • It Cosmetics Heavenly Deluxe Dual Airbrush Concealer Brush #2An innovative, one of a kind brush design with multiple uses. Having a super soft, dual ended, retractable and pro-hygienic airbrush concealer brush,it will never tug or pull on even the most delicate skin. This brush is excellent for use around the sensitive eye area. This custom designed brush, is 100% cruelty-free and has caps on both ends for the ultimate pro-hygienic experience and mess-free storage. The soft bristles will prevent tugging and aging of the delicate tissue around the eyes and the small size of the brush tips allows easy access to get into the small tight spaces around the eyes, nose and lips. The fluffy end has 12,800 hair count, tighter end has 5,040 hair count. This brush is sheer perfection!! 
  • It Cosmetics Angled Liner Brow Brush #217 (only at Ulta – C1453): Exclusively at ULTA!

    The firm flat precise angled tip deposits color along the lash line or through the eye brows. Use this with your favorite powder or cream eye shadow and gel eyeliners. Pairs well with your favorite powder or cream brow, liner or shadow. Designed to create thin lines or can be turned slightly to create a thicker line. The brush has award-winning, IT Cosmetics Heavenly luxe ultra soft, synthetic hair. Click to Purchase

  • It Cosmetics Airbrush Blending Crease Brush #105 (only at Ulta): Exclusively at ULTA!

    Narrow, tapered head designed to seamlessly fit in the crease of your eye for flawless, precise makeup application. Deposits delicate, buildable color payoff to create any eye look. Use with your favorite powder eye shadows. The hair is an airbrush finish blurring synthetic brush hair. Click to Purchase

Here’s a few still photos of the completed look!!






I truly love the It Cosmetics brand. It’s a brand that I can feel confident and comfortable wearing, but I also love that they are good for my skin and contain anti-aging properties that make me feel even more confident about buying and wearing it. The pigments are great, the products hold up well. I am confident that the only thing that I will need to replace them for is because they are empty or out! I recently picked up the CC+ Radiance Palette.

I wanted something that was a highlighter and a blush and a bronzer for traveling. It’s much easier to pack one thing then all three. I am so very happy with this palette and the shades. And every time I put on my It Cosmetics makeup I know that I am doing a little anti-aging fighting too. That makes me love the brand all on it own. Once you see and try the products I am confident that you will feel the same. 

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